With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards.
AdQuick, a marketplace for out of home (OOH) advertising, tells TechCrunch that it has closed a $6 million Series A led by Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and rapper Nas. The startup has now raised $9.4 million to date.
AdQuick isn’t in the business of renting out advertising space they own. Like traditional channels, they connect the ad space owner with a buyer and take a commission on the purchase. Unlike some other channels, they’ve tried to inject the ad analytics of the web into the process so that buyers understand what they’re paying for impressions and can point brands to higher ROI locations where they might not have been looking.
“You know while the digital market is just so overbid and essentially controlled by Facebook and Google, the returns on investment from out of home ads keeps going up because people out in public have to see …read more
Thank you Source: Startups