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Cambridge Analytica’s parent pleads guilty to breaking UK data law

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Cambridge Analytica’s parent company, SCL Elections, has been fined £15,000 in a UK court after pleading guilty to failing to comply with an enforcement notice issued by the national data protection watchdog, the Guardian reports.

While the fine itself is a small and rather symbolic one, given the disgraced political analytics firm went into administration last year, the implications of the prosecution are more sizeable.

Last year the Information Commissioner’s Office ordered SCL to hand over all the data it holds on U.S. academic, professor David Carroll, within 30 days. After the company failed to do so it was taken to court by the ICO.

Prior to Cambridge Analytica gaining infamy for massively misusing Facebook user data, the company, which was used by the Trump campaign, claimed to have up to 7,000 data points on the entire U.S. electorate — circa 240M people.

So Carroll’s attempt to understand exactly what data the company had on him, and how the information was processed to create a voter profile of it, has much wider relevance.

Under EU law, citizens can file a Subject Access Request (SAR) to obtain personal data …read more

Thank you Source: Social – TEch crunch

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