Europe’s lead data regulator has issued its first ever sanction of an EU institution — taking enforcement action against the European parliament over its use of US-based digital campaign company, NationBuilder, to process citizens’ voter data ahead of the spring elections.
NationBuilder is a veteran of the digital campaign space — indeed, we first covered the company back in 2011— which has become nearly ubiquitous for digital campaigns in some markets.
But in recent years European privacy regulators have raised questions over whether all its data processing activities comply with regional data protection rules, responding to growing concern around election integrity and data-fuelled online manipulation of voters.
The European parliament had used NationBuilder as a data processor for a public engagement campaign to promote voting in the spring election, which was run via a website called thistimeimvoting.eu.
The website collected personal data from more than 329,000 people interested in the EU election campaign — data that was processed on behalf of the parliament by NationBuilder.
The European Data Protection Supervisor (EDPS), which started an investigation in February 2019, acting on its own initiative — and “taking into account previous controversy surrounding this company” as its press release puts …read more
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