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Facebook tries to make ad targeting explanations more useful

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post today, Product Manager Sreethu Thulasi wrote, “We heard feedback from people that they can still be hard to understand and difficult to navigate.”

To address that, the company said it’s making two changes. First, when you select the “Why am I seeing this ad?” option on an advertisement, you’ll get more info:

In the past, “Why am I seeing this ad?” highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website. Now, you’ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.

An accompanying video shows how a user might dig into an an ad to see how their interests, location, demographic information and a past visit the advertiser’s website all played …read more

Thank you Source: Social – TEch crunch

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