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Facebook will pay Reuters to fact-check Deepfakes and more

Eye-witness photos and videos distributed by news wire Reuters already go through an exhaustive media verification process. Now the publisher will bring that expertise to the fight against misinformation on Facebook. Today it launches the new Reuters Fact Check business unit and blog, announcing that it will become one of the third-party partners tasked with debunking lies spread on the social network.

The four-person team from Reuters will review user generated video and photos as well as news headlines and other content in English and Spanish submitted by Facebook or flagged by the wider Reuters editorial team. They’ll then publish their findings on the new Reuters Fact Check blog, listing the core claim and why it’s false, partially false, or true. Facebook will then use those conclusions to label misinformation posts as false and downrank them in the News Feed algorithm to limit their spread.

“I can’t disclose any more about the terms of the financial agreement but I can confirm that they do pay for this service” Reuter’s Director of Global Partnerships Jessica April tells me of the deal with Facebook. Reuters joins the list of US fact-checking partners that …read more

Thank you Source: Social – TEch crunch

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