[Editor’s note: this is a free example of a series of articles we’re publishing by top experts who have cutting-edge startup advice to offer, over on Extra Crunch. Get in touch at firstname.lastname@example.org if you have ideas to share.]
Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.
This post cuts through the noise by sharing real-world data behind some of the biggest SEO successes this year.
It studies the content marketing performance of clients with Growth Machine and Bell Curve (my company) — two marketing agencies who have helped grow Perfect Keto, Tovala, Framer, Crowd Cow, Imperfect Produce, and over a hundred others.
What content do their clients write about, how do they optimize that content to rank well (SEO), and how do they convert their readers into customers?
You’re about to see how most startups manage their blogs the wrong way.
Write fewer, more in-depth articles
In the past, Google wasn’t skilled at identifying and promoting high quality articles. Their algorithms were tricked by low-value, “content …read more
Thank you Source: Startups