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New Google Area 120 project Shoelace aims to connect people around shared interests

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A new project from Google’s in-house incubator, Area 120, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace — a name designed to make you think of tying things together — users can browse through a set of hand-picked activities, or add their own to a map. For example, someone who wanted to connect with fellow dog owners could start an activity for a doggie playdate at the park, then start a group chat to coordinate the details and make new friends.

The end result feels a bit like a mashup of Facebook Events with a WhatsApp group chat, perhaps. But it’s wrapped in a clean, modern design that appeals more to the millennial or Gen Z user.

Like Meetup and others in the space, Shoelace’s focus is not on building yet another social networking app, but rather on leveraging a social app to inspire real-world connections.

This is not a novel idea. In fact, startups many times over have tried to create an alternative to Facebook by offering tools to connect users around locations or shared interests, instead of only re-creating users’ established friend networks …read more

Thank you Source: Social – TEch crunch

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