The team behind Trash, an app that uses artificial intelligence to edit your video footage, launched a number of new features this week that should make it more useful for anyone — but especially independent musicians.
I wrote about the startup last summer, when CEO Hannah Donovan told me that her work as Vine’s general manager convinced her that most people will never feel like they have the technical skills to edit a good-looking video.
That’s why she and her co-founder Genevieve Patterson (the startup’s chief scientist) created that technology can analyze multiple video clips, identifying the most interesting shots and stitching it all together into a fun video.
Since then, Trash has been bringing on more creators before opening up to a general audience last fall. Donovan explained that while she’d expected users to create “hyper-polished influencer videos,” the opposite has been true.
“The content on Trash is very personal, very authentic, very real,” she said. “For lack of better words, it’s what you’d see in your [Snapchat or Instagram] Stories.”
Trash is giving users more capabilities this week with the launch of Styles. This allows them to identify the type of video they want to create — whether it’s a …read more
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