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TikTok explains its ban on political advertising

Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself from U.S. social media platforms, like Facebook, Twitter and Instagram, with a ban on political ads on its app.

The company today says it will not allow political ads on TikTok, noting they don’t fit in with the experience the short-form video app aims to offer.

“Any paid ads that come into the community need to fit the standards for our platform, and the nature of paid political ads is not something we believe fits the TikTok platform experience,” says Blake Chandlee, TikTok’s VP of Global Business Solutions, who recently joined the company from Facebook.

“To that end, we will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads,” he says.

TikTok further explains that it wants to be known as a place for creative expression, and one that creates a “positive, refreshing environment” that inspires that creativity.

It will further encourage …read more

Thank you Source: Social – TEch crunch

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