TikTok may or may not be making a deal for its US operations, which the US government says it will shut down over national security concerns come September 20th if its Chinese ownership is not resolved. But something that the US narrative has not really addressed is that the company is still growing like a weed in other markets. Today, TikTok announced that it had hit the 100 million month active user milestone in Europe, where it has officially launched in the UK, France, Germany, Italy, Russia and Spain.
“We’ve been humbled to see how Europe has embraced TikTok during the time we’ve been here,” said Rich Waterworth, the company’s head of Europe, in a blog post today. He also added that the Creator Fund for Europe, launched earlier this month with TikTok committing to pay out €250 million over the next three years to professional “creators” trying to make money producing video content for the app, has seen more than 40% of all eligible creators enrolling.
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