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Twitter is giving events coverage a boost with new publisher tools

As Twitter continues to look for ways to monetise its platform beyond basic advertising, it is building more tools for businesses to turn Twitter into more of a utility. Today at CES, Twitter said it’s going to make it easier for publishers to better understand what sort of content is resonating with its readers on the social network though a new kind of analytics dashboard, and to better track real-time information around events and especially to track events that are coming up.

The company said it is developing a concept for a new publisher dashboard offering insights and analytics that can better inform their content strategy.

Keith Coleman, Twitter’s VP of Product (pictured right), clarified the dashboard is still very much an “early concept.”

However, the idea is to offer publishers an easy way to see who on Twitter is reading and engaging with their content, when they’re viewing it, and what content is working best.

The goal is to allow publishers to better optimize what they produce to make it effective, the company said.

Events, meanwhile, is also going to be getting a boost of attention. Twitter is working a dashboard that will show what events are coming up, …read more

Thank you Source: Social – TEch crunch

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