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Twitter launches its first podcast, ‘Character Count,’ focused on its ad business

Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans to wait to record more shows after getting the crowd’s reaction to the first few episodes, so it can make adjustments if need be.

The podcast will be hosted by Joe Wadlington, a marketer at Twitter who’s specifically supporting Twitter’s Business initiatives.

Each episode will involve talking to people behind the scenes of some of Twitter’s advertising stories, including the Monterey Bay Aquarium (@MontereyAq), Dropbox (@dropbox), and Simon & Schuster (@SimonBooks). The companies will speak about how they built effective ad campaigns and why Twitter’s audience mattered to them. The goal, says Twitter, is to offer others in the industry a look into which brands are “doing it right on Twitter,” and potentially spark more brands to do the same.

The launch of the podcast arrives when Twitter is trying to shift Wall Street’s attention away from the network’s stagnant user growth. Twitter …read more

Thank you Source: Social – TEch crunch

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