Wattpad is further expanding into Asia with a new partnership and undisclosed strategic investment from Times Bridge, the global investment arm of the Times Group in India. The deal aims to help the storytelling community establish a larger presence in the country where it already counts over 2.6 million monthly users who have shared more than 4 million stories to date, it says.
Similar to its recent partnership with entertainment partner Huayi Brothers Korea, the deal with Times Bridge is also focused on turning more Wattpad stories into books, TV shows, movies, and other digital projects in the region.
This is an area where Wattpad has found some success. In the U.S., one of the stories on its platform became the Netflix teen hit “The Kissing Booth,” and other stories have become projects at Hulu, AwesomenessTV, eOne, Sony, SYFY, iflix, Universal Cable Productions (NBCU), and elsewhere. The company also just launched its own books division to better capitalize on bringing its online stories to print.
India has been a more recent focus for Wattpad, following its $51 million raise from Tencent. Soon after, the company appointed its first Head of Asia for Wattpad Studios, Dexter Ong. And …read more
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